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“SPARK JOY” CAMPAIGNS

P/S ETB
P/S ETB
Project background
P/S enters the electronic brush market with the P/S S100 Pro. Despite being a newbie, P/S S100 Pro offers a comprehensive list of features to become a hot trend item on the market, suitable to any trend seeker consumers: compact, modern design, robust and long-lasting battery. The last piece P/S needs is an effective marketing campaign to launch the product line to consumers.
Solution
Metub tackled P/S’s challenges by offering an Influencers-driven campaign, the ideal solution to reach consumers with eye-catching posts and engaging content, and utilizing the Clickable Post format to direct consumers to their website. Additionally, the extensive review content posted on Facebook Groups & Dental Experts’ opinions has helped increase consumer trust and consideration for the product line. Therefore, the virality of the product line on social media has spanned months after the product launch.
Highlight
Budget optimization via extending the usage of KOLs images each month to effectively continue promoting posts. The product launch campaign was a huge success & well-received by the consumer. Online orders on e-commerce sites were increasing.
P/S ETB
P/S ETB
Project background
P/S enters the electronic brush market with the P/S S100 Pro. Despite being a newbie, P/S S100 Pro offers a comprehensive list of features to become a hot trend item on the market, suitable to any trend seeker consumers: compact, modern design, robust and long-lasting battery. The last piece P/S needs is an effective marketing campaign to launch the product line to consumers.
Solution
Metub tackled P/S’s challenges by offering an Influencers-driven campaign, the ideal solution to reach consumers with eye-catching posts and engaging content, and utilizing the Clickable Post format to direct consumers to their website. Additionally, the extensive review content posted on Facebook Groups & Dental Experts’ opinions has helped increase consumer trust and consideration for the product line. Therefore, the virality of the product line on social media has spanned months after the product launch.
Highlight
Budget optimization via extending the usage of KOLs images each month to effectively continue promoting posts. The product launch campaign was a huge success & well-received by the consumer. Online orders on e-commerce sites were increasing.
P/S ETB
P/S ETB
Project background
P/S enters the electronic brush market with the P/S S100 Pro. Despite being a newbie, P/S S100 Pro offers a comprehensive list of features to become a hot trend item on the market, suitable to any trend seeker consumers: compact, modern design, robust and long-lasting battery. The last piece P/S needs is an effective marketing campaign to launch the product line to consumers.
Solution
Metub tackled P/S’s challenges by offering an Influencers-driven campaign, the ideal solution to reach consumers with eye-catching posts and engaging content, and utilizing the Clickable Post format to direct consumers to their website. Additionally, the extensive review content posted on Facebook Groups & Dental Experts’ opinions has helped increase consumer trust and consideration for the product line. Therefore, the virality of the product line on social media has spanned months after the product launch.
Highlight
Budget optimization via extending the usage of KOLs images each month to effectively continue promoting posts. The product launch campaign was a huge success & well-received by the consumer. Online orders on e-commerce sites were increasing.